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Ad Hosting Solutions is a high-performance, full-featured, redundant,
and scalable hosted ad serving application for publishers and site-networks.
With Ad Hosting Solutions, a publisher or network can manage all of its
online advertising components, including sub-publisher accounts, advertisers,
campaign set-up, reporting, forecasting, and billing, with an easy-to-use
web-based interface accessible from any web browser.
Ad Hosting Solutions includes the following features:
- 24-hour
Technical Support
- by phone or e-mail.
- Scalability
- ad serving performance will not decrease as you grow.
- Redundant
Co-location - minimized risk of "ads down" situations.
- Daily
Database Back-up - your ad serving data is safe.
- Unlimited
Publisher Accounts - handles the needs of any site network consisting
of multiple publishers.
- Simple
Online User Interface
- manage your advertising campaigns, advertisers, publishers, sections,
reporting and invoicing 24-hours per day from any web browser.
- Flexible
Assignment of User Access Rights - give any user access to any combination
of the software functions that you select, including the "new campaign
creation wizard", general campaign management, selected campaign
management, advertiser management, section management, reporting and
invoicing.
- Flexible
and Powerful Scheduling
- schedule CPM, CPC, fixed price and network campaigns by publisher, section and category within a fully
user-defined section hierarchy. For each campaign, you can easily include
delivery, exclude delivery or force exclusive delivery within your publisher,
section and category hierarchy.
- Streamlined Campaign Workflow - ad operations group is notified by e-mail when a new campaign has been created by a salesperson, guaranteeing proper ad approval.
- Delivery
Targeting - target campaigns by keyword, IP, full domain,
top-level domain, browser, browser language, operating system, time
of day, and day of week. Target at both the campaign and creative levels.
- Geographic Targeting - target campaigns based on the geographic location of the visitor, by country or U.S. state..
- Hourly
Reporting Updates - no need to wait for the next day to see reporting
changes.
- Hourly
Campaign Updates - campaign edits and new campaigns take affect
at the top of each hour.
- Detailed
Reporting for Networks, Publishers and Advertisers
- for any date range, quickly access campaign and section reports which
show impressions, click-throughs and click-through rate (CTR) by dimension,
campaign, creative, date, hour and section.
- Revenue
Reporting - easy access to detailed advertising revenue reports
broken down by CPM, CPC and fixed-price campaigns. Revenue reports can
also account for any defined agency commissions, hosting costs and network
costs.
- Invoice
Creation - easily create formatted invoices for advertisers and
publishers, including network payments.
- Inventory
Forecasting - a sales tool to quickly determine projected ad inventory
by section and inventory currently allocated (booked) to each section.
- Flexible
Page Tagging - various ad coding types are available including IFRAME/ILAYER,
Javascript or image-based page tagging with "cache busting"
technology.
- Page
Tag Generation Tool
- easily create error-free page tags for your publishers or for delivery
to third party ad networks.
- Frequency
Capping - limit the frequency of campaign delivery to users with
either date-based or session-based capping.
- Companion
Positions
- coordinate two or more positions on the same page so that you can
sell "page wraps", "road blocks" and other advertising
packages.
- Full
Rich Media Support
- deliver and track clicks for any rich media type under the sun. Suite of rich media templates for easy rich media set-up.
- Custom
Ad Sizes
- in addition to a complete list of pre-defined IAB ad sizes, custom
ad sizes can be created.
- E-mail
Report Notifications
- automatically send selected individuals weekly campaign summary reports
by e-mail.
- P3P
Compliance
- advertising cookies will not be blocked due to non-compliance with
browser P3P policies.
- Seamless
Migration to an In-House Product Available
Prices
Contact the Sales Group to learn more about
Ad Hosting Solutions.
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